Exportadora Romex S.A.
Location
Av. Circunvalacion del Club G 154 Int 504, Surco
Lima, Lima
Products & Services
Coffee & cacao export full value chain
Estimated Budget
Potential Qolca project: US$15,000-80,000/year
Based on company size (500-20,000+ employees, est. revenue US$50M-500M+). IT spending in Peruvian agroexport is typically 1-3% of revenue. Large exporters have budget authority for enterprise tools and are used to paying for certifications, audits, and compliance systems. Start with a US$5,000-10,000 pilot focused on the highest-pain process.
Who to Target
Target: Gerente General, Gerente de Operaciones, or Jefe de Sistemas/TI. In large Peruvian agroexporters, the operations manager typically champions efficiency tools, while the GM approves budget. If they have a TI department, loop them in early to avoid 'not invented here' resistance.
Research Notes
Major coffee & cacao exporter. Full value chain
Business Overview
Exportadora Romex S.A. operates in Peru's cacao and chocolate derivatives export sector, one of the country's top exporters by volume. Their core business involves sourcing from smallholder farmers across Peru's growing regions, processing/packing, and exporting to international markets. Major coffee & cacao exporter. Full value chain As a large agroexport company based in Lima, they likely manage complex multi-stage operations spanning field operations, processing plants, quality control labs, logistics coordination, and international sales — each generating significant documentation and coordination overhead.
Key Business Processes & Pain Assessment
Export Documentation & Compliance
High PainEvery shipment requires SENASA phytosanitary certificates, DIGESA health permits, certificates of origin, packing lists, commercial invoices, and bills of lading. For cacao and chocolate derivatives, each container can require 15-25 documents. Most of this is done manually in Word/Excel, prone to errors that cause shipment delays at port.
Supply Chain & Traceability
High PainTracking product from farmer collection points through washing/drying/fermentation stations to export container. International buyers increasingly demand lot-level traceability. At their scale, this involves coordinating across multiple plant locations and hundreds of supplier relationships. The EU Deforestation Regulation (EUDR) now requires geo-tagged proof of origin for many agricultural products.
International Client Management
Medium PainManaging relationships with importers, distributors, and brokers across multiple countries and time zones. Quotes, samples, contracts, shipping schedules, payment terms, and claims are tracked across email threads and WhatsApp. No systematic follow-up process means deals slip through the cracks, especially during peak season when the operations team is stretched thin.
Quality Control & Lab Analysis
Medium PainEvery lot requires moisture content, fermentation index, bean count, and flavor profile analysis. Results are often recorded on paper forms, then manually entered into reports. Historical quality data is rarely analyzed to identify trends or predict issues.
Financial Operations
Medium PainExport invoicing in multiple currencies, drawback claims with SUNAT, letter of credit management, and reconciliation of advance payments from international buyers. At their volume, this involves processing hundreds of export transactions per month. Many agroexporters still process SUNAT drawback claims manually, leaving money on the table.
Workforce & Field Operations
High PainManaging field teams, collection center staff, and plant operators across locations. Communication with field teams relies on phone calls and WhatsApp groups. No structured task management or performance tracking.
How Qolca Can Help
Automated Export Documentation
Generate SENASA, DIGESA, packing lists, and certificates from a single data entry. Auto-fill recurring fields, validate against regulatory requirements, maintain document archive for audits.
Qolca Solution
Document Generator AI — connects to their existing data (ERP, spreadsheets) and produces compliant export docs in minutes instead of hours. Highest ROI, fastest to implement.
Client Relationship Management
Centralize all buyer communications, track order pipeline, automate follow-ups, manage sample requests, and maintain price history per client.
Qolca Solution
Custom CRM — built for agroexport workflow (campaign → sample → quote → contract → shipment → payment). Integrates with WhatsApp and email.
Traceability System
Digital lot tracking from origin to container. EUDR compliance with geo-tagged sourcing data.
Qolca Solution
Supply Chain Module — mobile app for field data capture, QR/barcode lot tracking, blockchain-optional traceability for premium buyers.
Selling Angle
Exportadora Romex S.A.'s biggest leverage point is the sheer volume of manual documentation and coordination across their operations. At their scale, even a 20% efficiency gain on compliance docs saves hundreds of hours per year — easily justifying a significant software investment Lead with the compliance document generator (fastest to demonstrate, clearest ROI), then expand to CRM and supply chain modules.
Market Context
Peru's agroexport sector hit US$10B+ in 2025, growing 20%+ annually. Cacao exports are booming — Peru is targeting top-5 global producer status. 57+ active exporters compete for market share. The EU Deforestation Regulation (EUDR) and US FSMA rules mean MORE documentation, not less. Companies that automate compliance now will handle growth without proportional headcount increases. Those that don't will hit a ceiling.
Competitors
Machu Picchu Foods
Largest cacao exporter (21% market share). Likely has more advanced systems.
Exportadora Romex
Major cacao/coffee exporter. Direct competitor in sourcing and international markets.
Cia. Nacional de Chocolates
Grupo Nutresa subsidiary. Has corporate-level IT systems from parent company.
Perales Huancaruna (PERHUSA)
Largest coffee exporter. Grupo Huancaruna has significant resources.