New Transport S.A.
Location
Av. Roosevelt 5790 Piso 6, Miraflores
Lima, Lima
Products & Services
Air sea freight. Perishable goods specialist
Estimated Budget
Potential Qolca project: US$10,000-50,000/year
Logistics companies typically spend 2-4% of revenue on technology. Larger operators are accustomed to investing in TMS and WMS systems. The clearest ROI comes from reducing customer service call volume (chatbot) or automating documentation — both show results within weeks.
Who to Target
Target: Gerente de Operaciones or Gerente Comercial. In larger logistics companies, operations drives efficiency tools while commercial wants better client-facing tech. Get both in the room.
Research Notes
24+ years. Perishable goods specialist
Business Overview
New Transport S.A. is a large freight and transport company operating from Lima. 24+ years. Perishable goods specialist Their operations involve fleet management, route optimization, load planning, and delivery coordination across multiple routes and clients.
Key Business Processes & Pain Assessment
Order/Shipment Management
High PainReceiving orders via phone/WhatsApp/email, assigning to vehicles, creating guias de remision, tracking delivery status, and confirming receipt. Most of this coordination happens through WhatsApp groups and phone calls, with manual data entry into basic systems afterward.
Fleet & Driver Management
High PainTracking vehicle locations, maintenance schedules, driver certifications, fuel consumption, and compliance with MTC regulations. Most fleet data lives in separate spreadsheets — no unified dashboard for real-time fleet visibility.
Client Communication & Tracking
High PainClients constantly ask 'where is my shipment?' by phone and WhatsApp. Customer service staff spend 60-80% of their time answering repetitive tracking inquiries instead of handling exceptions and growing accounts. No self-service tracking portal or automated status updates.
Invoicing & Documentation
Medium PainGenerating guias de remision, facturas, and proof of delivery requires manual data entry from operational records. Billing errors and delays in invoicing directly impact cash flow. At their volume, this means hundreds of documents per day.
Compliance & Certifications
Medium PainMTC vehicle inspections, SOAT insurance, driver medical certificates, hazmat certifications (if applicable), and BASC/OEA security certifications. All tracked manually with expiration dates that can be missed.
How Qolca Can Help
Shipment Tracking & Customer Portal
Real-time tracking for clients via web portal or WhatsApp bot. Automated status notifications at each milestone.
Qolca Solution
Tracking Chatbot — clients message via WhatsApp, get instant shipment status. Reduces customer service calls by 70%.
Operations Dashboard & CRM
Unified view of all active shipments, client accounts, fleet status, and financial metrics. Currently scattered across multiple systems and spreadsheets.
Qolca Solution
Custom dashboard pulling data from existing systems. CRM module for client management with automated follow-ups and service level tracking.
Document Processing Automation
Guias de remision, facturas, and delivery confirmations generated automatically from operational data instead of manual re-entry.
Qolca Solution
Intelligent Document Processing — AI reads input documents, extracts data, generates output documents, and syncs with accounting systems.
Selling Angle
New Transport S.A.'s biggest opportunity is giving their clients real-time visibility into shipments while automating the paperwork their operations team drowns in. Lead with the immediate pain relief, then expand to CRM and operational dashboards.
Market Context
Peru's logistics market is valued at US$3B+ and growing with e-commerce (25%+ annually). The agroexport boom creates demand for specialized cold chain and port logistics. Last-mile delivery demand is exploding as Peruvian e-commerce penetration increases. Companies that can offer real-time tracking and fast delivery win the contracts. Manual operators are being squeezed out by clients demanding digital visibility.
Competitors
Ransa
Peru's largest 3PL. Grupo Romero. Setting the standard for digital logistics in Peru.
Dinet
Major 3PL with advanced e-commerce fulfillment. Part of Grupo Sandoval.
Savar
40+ years, investing in technology platform. National coverage.
Industry trend
E-commerce growth is forcing all logistics companies to digitize. Manual operators are losing contracts to tech-enabled competitors.